Cookies Policy

In this Cookie Policy, we describe how we use cookies and other tracking mechanisms on our golf website together with our parent company and affiliated publications (“We,” “Us” or “Our Platform”).

When you visit our site, browse our equipment reviews, watch training videos, or purchase golf products from our online store, our tools may gather some additional data about your visit. We take special care to safeguard your personal and digital identity as a visitor of our golf community.

This policy will give you more information on the following points:

A cookie is a small data packet usually including an anonymous identifier and transmitted to your computer, tablet or phone during a visit to our website. This enables our servers to recognize your web browser and store valuable information about your visit, like your device settings or the articles you’ve read. These files contain information about your device, such as your IP address, network location, browser used, links to our website from other sites, and the geographical location of the device.

Cookies can temporarily combine with account identifiers for registered members or newsletter subscribers to verify access to subscriptions. We also utilize a contemporary version of the classical cookies called ‘local browser storage.’ This system works in the same manner as the previous one, storing webpage data right on your device to ensure fast loading of webpages, keep your online golf scoring applications working perfectly, and offer personalized promos for clothes and equipment.

Throughout this document, we will refer to the term ‘cookies’ to include both regular cookies and local storage. Cookies allow us to remember your preferences to deliver a more comfortable browsing experience based on your golfing interests. By studying this data, we can detect and fix technical issues, measure how readers engage with golf guides, and improve the overall performance of our platform. We also utilize web beacons, tracking pixels, and transparent GIFs, in addition to using cookies. They are used by third-party ad networks and content partners to monitor your interaction with the site and improve your experience.

• Session Cookies: They are short-lived cookies that expire as soon as you exit the browser session. Once you have closed the window, these cookies get automatically deleted from your system.
• Persistent Cookies: They are persistent files that remain on your system for a definite period of time. They enable us to recognize your system every time you visit the site in order to inform you about the launch of any new product or changes in tee times.
• First-Party Cookies: These are cookies that are developed and installed by our website domain.
• Third-Party Cookies: Cookies developed and installed by third parties that are integrated into our websites. 

This includes audience analytics platforms, video streaming platforms, and advertising networks that help us analyze the efficiency of our promotional campaigns. Social networking sites also install these cookies to let you post golf tips or news articles to your social media profiles

The following is a list of cookies that we use together with our internal records of our website to serve several functions on it:

Essential or ‘Core Infrastructure’ Cookies

These cookies are required for the basic operation of the website. If they are not allowed, some key features of our golf platform might fail to work properly. They do not keep any record of your web activity and do not collect your preferences from previous sessions or personal information for marketing purposes. Most of these cookies are transient in nature and used to keep you logged in.

These cookies help our site remember your preferences regarding how to view certain information, such as the choice between yards and meters or saving your reading lists.

Although the information gathered can be used to recognize your identity, it is mostly anonymous. They do not track your web activity to show advertisements but rather guarantee that different features of the site load properly.

Analytics services use these cookies to track how our website is being used. They help us count the number of visitors, assess how long readers stay on equipment reviews, and identify which articles are performing well. These cookies are managed by independent analytics companies and provide aggregated, statistical data. All performance-related information remains anonymous and is used solely for improving site functionality and user experience.

Cookies that are set by our approved advertising partners or us are used.

They monitor your visits to develop a general profile of your interests regarding golf, including interest in driver reviews and travel courses. The approach is known as online behavioral advertising and involves sorting out website users based on their interests so as to target them with more appropriate advertisements on various sites. If you choose to block these cookies, you’ll still see online advertisements, but they’ll have nothing to do with your interests.

By sharing articles and engaging with videos embedded on our website through social media sites such as Facebook, X, or YouTube, such external websites set tracking cookies that monitor your activities on the internet to develop an interest profile affecting the kind of advertisements displayed in your social media feeds.

With the help of our technology partners, we use cookies in several ways, such as:

Core Functionality and Features

Essential and functional cookies are used by us to:

• Enable you to stay logged in while you browse through gear reviews, news, and discussion forums.
• Keep track of items added to your digital shopping cart when purchasing golf equipment, subscriptions, or digital guides.
• Save your customized display settings and confirm your identity during active login sessions.
• Help prevent fraudulent transactions, unauthorized access to your account, and activities from malicious bots.

We analyze how users navigate through our site to improve our editorial content and digital services. We use tools like Google Analytics to track various metrics, including the amount of time users spend reading club reviews, the number of links they click, and how many videos they watch. These aggregated reports are shared within the company and with key brand partners to help improve content strategy and website design.

We use marketing cookies to:

• Display advertisements that match your specific golf interests and equipment preferences.
• Keep track of how advertising is performing, such as how many unique users clicked on a banner ad for a particular set of irons.
• Monitor conversions from affiliate links when readers go on to purchase featured golf products on partner sites, ensuring accurate revenue sharing.
• Create anonymous interest groups that trusted advertising buyers use to offer relevant products to users.

Features such as social sharing tools and embedded video players place third-party cookies on your device.

For example, interaction pixels allow social networks to group visitors together, enabling them to deliver customized updates about new product releases or upcoming tournaments directly to your newsfeed.

Email & Campaign Tracking

We use tracking pixels in our promotional emails that capture information about who opens a newsletter and what article links have been clicked.

With this information, we are able to create more relevant email messages, delete unresponsive email addresses, and provide aggregated analytics reports for our sponsors.

If you would like to prevent the collection of any data from your device, you can control or block cookies using the following means (disabling some cookies might affect your ability to browse websites and use your shopping cart):

Browser Settings & Privacy Signals: You can delete cookies or modify your browser settings (such as in Google Chrome, Mozilla Firefox, Apple Safari, Microsoft Edge, or Opera) to deny all cookies going forward.

Alternatively, you may activate Global Privacy Control (GPC) or the “Do Not Track” option in compatible web browsers.

Opt-Out of Personalized Advertising:

UK / EEA Residents: You can opt out of personalized ads through Your Online Choices.

Residents of the US: You may be able to control your preferences regarding tracking through the websites of NAI or DAA.

Residents of certain jurisdictions, such as California, Virginia, Colorado, or Connecticut, may choose to opt out of the sale or sharing of their personal data using the “Do Not Sell or Share My Personal Information” link located at the bottom of our website.

Users in Canada: You may use the AdChoices opt-out tool offered by the Digital Advertising Alliance of Canada (DAAC).

Email Tracking Avoidance: Disabling automatic image download within your email client application will prevent the tracking pixels from collecting information about the opening and clicking of emails.